This brief for a mobile data service provider, called for the development of branding that would resonate with digital nomads who need to access their data plans to get their work done from any location, no matter how exotic or remote.
An overarching motif of the beach and the freedom to connect with sunrise and sunset influenced the development of the colour palette and visual elements of this marketing campaign.
For this brief, we were required to produce a boutique product suitable to be sold to a niche market desiring something a little different in their product packaging.
A documentary on Shackleton’s voyage to the Antarctic and the impact of the elements on the polar explorers, catalysed the idea of a boutique moisturiser for men.
Using the few existing photographs of these pioneers as inspiration, a brand treatment was developed that celebrated heroism, ruggedness and sacrifice, creating a point of affiliation for men who love the outdoors, as well as men who love the idea of the outdoors.
For this brief, we were asked to develop branding for a local bike shop. After an initial audit of the competition, which revealed a homogenous and uninspiring landscape, a process of ideation was undertaken to identify the core brand values that the shop wanted to convey.
After initial explorations of the concept of revolution inherent in both bikes and republics, a more subtle solution was arrived at that evoked the components of bikes through the bespoke typography developed for the brief.
The playful application of these typographic elements through the branding roll out, coupled with the bright and inviting colour palette, creates a brand that positions bike republic at the centre of its community.
This brief called for the development of a modern corporate newsletter for the Bertrand Legal firm that would be visually engaging for their young and dynamic workforce.
Using Leonardo Da Vinci’s iconic balance drawings as a platform, a circular motif was developed and deployed to both capture the concept of balance as well as the energy and dynamism of the Bertrand firm.
In this process brief, we were asked to select a demographic and product and develop a unique brand story that would inform the development of the visual elements for the product.
From this initial conceptualising process, it was decided to develop a whiskey for geeks targeted at young to middle aged men and women, who being born and bred around technology and immersed in its culture, would appreciate the aesthetics imbued in technology but would see themselves as professionals rather than the traditional descriptors of technologists as “geeks” or “neckbeards.”
A persona was developed of a company of young entrepreneurs who had made their fortune through developing a suite of successful apps and share a passion for whiskey, as well as a love of literature, philosophy, computers and Japanese culture. Using this persona as a launching point a process of ideation was undertaken which identified “the poetry of code” as an overarching idea.
From here, research turned to the history of computers in the mainframes that characterised the early history of computing, with the motif of printer ribbon and computer paper being strongly evident in the design that was developed and refined throughout this project.
This brief, for the first community profile of Footscray, sought to capture and celebrate the unique vibrant urban character of the City of Footscray.
A strong emphasis was placed on developing a colour palette and photography treatment that captured the festivals, markets and street art that increasing characterise this dynamic suburb.